Our business model
Salento With Love 
, ‘’buy to let’’ business model is based on the restructuring and refurbishment of listed and existing buildings such that they are the aspirational fulfilment of today’s generations of millennials, hipsters and entrepreneurial spirits.
Revitalise and enhance
Large investments have been made by the local governments and town councils, to revitalise and enhance these once forgotten places and heritage sites.
Small and interesting businesses and eateries have sprung up in these areas, creating a very large pool of local trades.
This kind of development and the creation of a safe, habitable and desirable environment, has created a demand from locals to invest in and live back in the historic centres and it is one which is beginning to demand a premium.
Research and knowledge
Our winning model, is based around the idea of refurbishing and bringing back to their full glory these heritage buildings, with modern internal architecturally stimulating spaces in small period buildings.
Our designs are sourced and based on the research and knowledge that we have acquired through our own experience.
Our winning concept is based on buying sound developable and desirable small properties (ranging from 20k to 60k) with listed or historic heritage – restoring them to reflect our brand and making them available for rental to the local community.
Return on investment
Historically Italy had one of the largest percentages of private property ownership in Europe.
This is now rapidly changing and is currently unsustainable: Lack of private and institutional capital; the scarcity of Mortgages; familial breakdowns (divorce; separation); a growing number of Singles, Divorcees and aspirational unmarried young couples, all looking for modern places to live that reflect their new non-traditional Italian.
These factors are fuelling the increase in the demand for rental properties in the market.
Rental contract norms in Italy are a standard 4 years and automatically renewed for another 4 years, making rental income very stable and in some cases, tenants tend to stay in the property for over 15 years. Rental rates are dictated by market demand.
The current situation creates a perfect scenario for investment: properties at a historically low purchase price with little capital available locally for property investment and rental properties in high demand.
The current scenario locally is yielding an annual return on investment of 5/7%, with an average capital increase of 4% per annum.